Isn’t it refreshing when the price of something goes DOWN?

MLB At Bat screenshot

MLB At Bat for the iPhone screenshot

In previous years, the pricing model for Major League Baseball’s various electronic products has been somewhat “grabbing”. As well as being expected to cough up $120 for a top-of-the-range package to watch baseball over the internet, they had the temerity to charge £8.99 each for the iPad and iPhone “At Bat” apps. I’m loathe to use the term “rip off” as when-all-is-said-and-done, no-one is pointing a gun at my head to buy. Nevertheless, it didn’t do any good for MLB’s image in my eyes.

This year is a whole different story. As well as getting a returning subscriber discount (a whopping $4.99!) on the package, they have taken the very welcome step of incorporating that subscription into the At Bat app – on both iPad and iPhone. In other words At Bat (which has lost its yearly appellation) is now free, with subscribers able to unlock the additional features. That is certainly the way to do it, and kudos to MLB for saving me twenty quid or so this year.

All we need now is for the new-look Red Sox to win 100 games before October.

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